ART DIRECTOR
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THE KNOW NO PROJECT
In the wake of recent events involving sexual assault, many conversations came to light, revealing a disturbing lack of clarity around the topic of sexual consent. After discussing the issue we felt we needed to set the record straight on what consent truly means. We set out to the streets to deliver our message in a way people couldn’t ignore, because in the light of day, there is no gray area. We created a simple black-and-white guide to consent, in hopes that people will share. We hope that people will talk to their students, their friends, their children, and finally KNOW what NO really means. We developed a simple quiz that can be used as a conversation starting tool, and created a social presence to spread our message using #IKnowNo. Knowno.us
The media was quick to pick up the event, resulting in millions of impressions via coverage. It is also sparked many students to recreate the events at their campuses. We are currently contacted daily by interested groups asking to use our demonstration as a talking tool at universities and in areas affected by the injustices of sexual assault.
We refocused our efforts to fostering organizations and colleges across the country in staging their own events to bring light to the issue of lack of consent education. Recent partnerships with My Sister's Keeper and Black Women's Health Imperative, have resulted in an explosion of response and desire to spread the message using our hashtag #KnowNo [Live Social Feed Below]
View more of the feed here.
Social response has been hugely illuminating on the troubling misunderstanding of consent. Read more here.
Support has been donated from many generous parties and vendors who believe in our cause. Lady Gaga approved the usage of her song "Til it happens to you" pro-bono,we have received print media, OOH, and digital space as well. Everyone who hears this message wants to be a part of it.80% of collegiate sexual assault victims, report their attack occurred in their first semester of freshman year. To combat that we have targeted our digital presence to focus towards 18-25 year olds in collegiate heavy cities of Boston, New York, San Francisco, Chicago, Los Angeles, Washington DC, Philadelphia, Pittsburgh, Atlanta, Baltimore, San Diego, and New Orleans for an end result of +3M impressions.
Condensation-activated coasters at bars send a reminder that intoxication does not qualify consent.
SHORTLIST 2017 - One Show, Experiential/Guerilla
GOLD - Chicago Ad Federation 2017, Public Service Online Film, Video & Sound
SILVER - Chicago Ad Federation 2017, Integrated Media Public Service Campaign
SILVER - Chicago Ad Federation 2017, Public Service Online/Interactive Campaign